Have a .com web address? Know the legal risks
Impossible. Nuts. Unbelievable. Those are some of the more polite reactions when I tell people that having a .com domain name for their website is sufficient for them to be subject to US jurisdiction...
View ArticleA Web Retailer Buys the Perfect Domain Name. Then Comes a Letdown.
THE CHALLENGE To improve the site’s difficult-to-remember domain name, NutsOnline.com, and establish the company as the pre-eminent seller of nuts on the Web. THE BACKGROUND While shifting focus to...
View ArticleFrom Nuts.com to Web Traffic Decline: Lessons Learned for Midsized Business
When the family owned and operated Newark Nut Company expanded from a bricks-and-mortar dried fruit and nuts business to a Web presence, it found that the desirable domain name, Nuts.com, was already...
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Debating the Right Way to Change a Domain Name — and Brand a Nut Retailer
Jeffrey Braverman says his investment will pay off; it’s just a question of when. Case Study What would you do with this business? Last week, our case study looked at a decision faced by the Newark Nut...
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Müsli Ingredient Network: How Germans like to Eat their Breakfast
Müsli Ingredient Network [stefaner.eu] is a graphic meant for the print medium that shows how the customers of the German start-up MyMuesli tend to combine different müsli ingredients together....
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